Sony Bravia 7 4K Mini LED TVs with IMAX Enhanced Certification Launched in India: Price, Features

Tech giant Sony has unveiled the all-new Sony Bravia 7 series TV in India. The Sony Bravia 7 4K Mini LED TV comes with IMAX Enhanced certification and the Cognitive Processor XR, available in three sizes: 55-inch, 65-inch, and 75-inch. Here’s a detailed look at the prices and features of the new Sony Bravia 7 series televisions.

Sony Bravia 7 Series Price and Availability in India

• The Sony Bravia 7 series is available in 55-inch, 65-inch, and 75-inch models with model numbers K-55XR70, K-65XR70, and K-75XR70.
• The 55-inch model is priced at ₹1,82,990 and the 65-inch model at ₹2,29,990. Pricing for the 75-inch model will be announced soon.
• These models can be purchased at major electronics stores, e-commerce platforms, and Sony Centers across the country.

Sony Bravia 7 Series Features

The Sony Bravia 7 series boasts several advanced features to enhance the viewing experience:

• Cognitive Processor XR: This processor mimics human cognitive processes to deliver a more realistic and immersive viewing experience.
• IMAX Enhanced Certification: Ensures adherence to IMAX’s high-quality standards for an exceptional viewing experience.
• Dolby Atmos and Dolby Vision: Support for superior audio and video output.

Picture Quality

• XR 4K Upscaling Technology: Upscales content to near 4K quality, enhancing texture and details to optimize each image.
• XR Motion Clarity: Ensures smooth, blur-free playback even in fast-moving scenes.
• Clear Image Technology: Minimizes noise and blur, providing clear and detailed images.
• Mini-LED Panel and XR Contrast Enhancer: Enhances image depth and detail through precise backlight control, delivering deeper blacks and brighter whites.

Sound Quality

• XR Sound Positioning and XR Surround Technology: Provides an immersive sound experience by creating a virtual surround effect from above and the sides.
• Acoustic Multi-Audio and Voice Zoom 3: Side-mounted speakers and AI machine learning recognize and adjust human dialogue volume for clearer audio.

Additional Features

• Google TV Integration: Offers access to a wide range of apps and services.
• Sony Pictures Core: A movie service from Sony providing access to exclusive content.
• Studio Calibration Mode: Ensures accurate color reproduction for a cinematic experience.
• Gaming Optimization: Features such as auto HDR tone mapping, game mode for minimized lag, VRR (Variable Refresh Rate), and ALLM (Auto Low Latency Mode) make it ideal for gaming, especially with PS5.

Game Menu

The Bravia 7 series includes a Game Menu where gamers can set their preferences, such as turning VRR or Motion Blur Reduction on or off with quick access.

Conclusion

The new Sony Bravia 7 series is designed to offer a premium viewing and gaming experience with its advanced technologies and features. The starting price for the 55-inch model is ₹1,82,990, while the 65-inch model is priced at ₹2,29,990. The price for the 75-inch model will be announced soon. These models are available for purchase across various platforms in India.

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